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Résumé

On the job with KTLA's Gayle Anderson

WRITER. MEDIA RELATIONS. EDITOR.

C R E A T R I X

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SUMMARY OF QUALIFICATIONS & OBJECTIVE

As a longtime professional journalist, producer and creative public relations professional, I am most inspired when I can apply my skills to the betterment of our collective knowledge, our communities and our environment. My work has allowed me to tell the important stories, large and small, which, in turn, helps people become more sophisticated consumers of information and energy. It is my hope to leave this world a cleaner and more peaceful place than I found it.

RÉSUMÉ

Media Relations Project Manager, Southern California Edison, April 2007-present, Rosemead, CA

  • Lead media communications for this Fortune-200, investor-owned utility’s industry-leading work in three of the company’s most important initiatives: energy efficiency, renewable energy and electric transportation.
  • Deadline-oriented projects that include planning and coordinating news events; preparing and proposing regional, national and worldwide announcements; and creating press kits, online media rooms, and coordinated photos and videos. Create joint communication plans with industry, government and nonprofit partners.
  • Leading the company’s social media efforts including policy development, strategy, and incorporation of new and social media tools such as Facebook, Twitter, video and blogs.
  • Well-developed relationships with established and emerging journalists and editors in traditional and new media, especially in the science, cleantech and environmental areas.
  • Managed and/or conducted more than 200 interviews in 2008 and achieved positive coverage in outlets such as The New York Times, Wired.com, Forbes, Dow Jones, Bloomberg, AP, Reuters, LA Times, Consumer Reports, KNBC-4, KABC-7, KTLA, Fox News, NPR, Cleantechblog.com, Green Wombat, and other media outlets.
  • Known as one of the company’s most innovative problem solvers and creative communicators; consistently tapped for brainstorming and idea-development projects.
  • Founding member of Eco IQ Affinity group: Forging relationships with executives and environmental nonprofits to ensure stakeholder buy-in; helping to create and manage group’s strategic growth and action plans; and identifying sustainability needs of SCE community.

Communications Specialist, Southern California Edison, March 2006-April 2007, Rosemead, CA

  • Work included customer outreach and education through Web and print; and providing editorial and promotional support for SCE’s Renewable and Alternative Power business unit, Community Involvement, Investor Relations and Internal Communications.
  • Initiated and implemented major external-facing projects to better tell SCE’s stories, such as SCE.COM’s Feature Window
  • Wrote, edited and redesigned the Customer Connection, which provides company news and energy-efficiency tips to 4.7 million households in a 50,000-square-mile service territory.

President, Limelight Productions, 1993-present, Seattle & Los Angeles

Contract writing, editing and project management work. Subject specialties include environment, arts, health, travel, features and lifestyles. Provide public relations, writing and editing services for nonprofit and arts organizations. Work includes producing online content, brochures and press releases; arranging speaking tours; and grant writing.

Clients include:

Producer, The bodyBODY Project, 2001-2005, Seattle

  • Producer of the smashingly successful bodyBODY Project, an exploration of the women’s body-image issue through film, theater and photography.
  • Created $20,000 budget for each production.
  • Forged partnerships with nonprofits and other organizations and worked closely with grant-makers and individuals to raise funds
  • Served as media liaison and spokesperson.

Associate Editor, Alaska Airlines Magazine, 11/99-12/00, Seattle

  • Assigned, edited and wrote features for award-winning in-flight magazine seen by up to 1.8 million passengers per month.
  • Responsible for monthly arts and culture section and travel-destination packages.
  • Hired and supervised editorial interns.

Editing and Reporting, 11/91-7/99

  • Arts Editor, Seattle News Fax, Seattle, WA (daily digest for widespread alternative media publication)
  • Chief Editor, Loompanics Unlimited, Port Townsend, WA (First Amendment spokeswoman, developed style guides, negotiated contracts and rights)
  • Reporter, Peninsula Daily News, Port Angeles, WA  (Features, health, social services, timber, education)
  • Editor/Reporter, The Independent, Gallup, NM (County, health and education)
  • Reporter, KKOR/KYVA Radio, Gallup, NM (News, features, weather, disc jockey)

EDUCATION

New York University, B.A. October 1990 / Major: Classical Civilization   Minors: Journalism, Art History

COMPUTER SKILLS

Photoshop, Word, Excel, PowerPoint, Windows, MAC OX, HTML, Publisher, Front Page, Quark, PageMaker

AWARDS

  • 2009: Public Relations Society of America, Corporate Communications
  • 2008: Southern California Edison, Environmental Hero
  • 2001: Society of Professional Journalists, First Place, Arts News and Criticism
  • 2000: Society of Professional Journalists, Second Place, Arts News and Criticism
  • 1996: Society of Professional Journalists, Second Place, Feature Writing
  • 1992: Associated Press, Honorable Mention, Editorials


9 September 2009 comment TrackBack-URI

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